K-Smart Design. Now Playing.

Kmart just released www.kmartdesign.com, a site that provides insights into the company’s design process for apparel and home products through a series of documentary shorts shot in the retailers’ design offices in Chicago and New York as well as on the road in London and Paris. The footage includes a series of unscripted documentaries and profiles of our designers. Everyone needs to be creative for market share these days. Blue light special anyone?

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Just a Thought.

"A person should design the way he makes a living, around how he wishes to make a life" — Charlie Byrd

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